Our Story and Mission
In Service of Women
CaliLily was founded in 2024 with a simple vision – to empower more women to live beautifully balanced lives and provide some much needed relief to those running the world (girls!, shoutout Queen Bey). Daily stress can add up, and women know that more than anyone. We’re striving to reduce some of the stigma around cannabis exploration, communicate the beautiful aspects of the plant and serve as a conduit to wellness and positive vibes. I mean, who doesn’t want more joy and less stress?
Meet the Founder
Liz Rodrigo,
Founder
Liz made the jump from the fine wine world to cannabis because she couldn’t take the nasty hangovers anymore. With a background in luxury consumer goods, an MBA from UVA and a passion for brand marketing – she is loving diving headfirst into the cannabis space. Her personal inspiration comes from her Mom and the relief she got through cannabis during her cancer journey. From pain relief to just getting the giggles, Liz believes the possibilities are endless to help women enhance their lives through this amazing plant.
Fun fact:
Elisabeth recently started making her own butter. Why? No one’s really sure.
